Shea Brand is a natural skincare company based in Brooklyn that focuses on artful, minimal-plastic products for all. I have spent countless hours working together with their team; from beginning to build their business in 2016, to expanding nationwide. I have advised on sustainable practices, mission-driven messaging, and inclusive marketing and am currently the Editor for Shea Brand, managing their blog, social media, and newsletter content.
The Shea Brand voice is honest, inclusive, and empowering. The goal with content for this fast-growing business is to take the complexity and exclusivity out of wellness. I enjoy working with the Shea Brand team to come up with content that meets customers where they are and makes them feel good from the inside out.
Top performing pieces written for Shea Brand:
Instagram for Shea Brand:
Newsletters for Shea Brand: