SHEA BRAND

Shea Brand is a natural skincare company based in Brooklyn that focuses on artful, minimal-plastic products for all. I have spent countless hours working together with their team; from beginning to build their business in 2016, to expanding nationwide. I have advised on sustainable practices, mission-driven messaging, and inclusive marketing and am currently the Editor for Shea Brand, managing their blog, social media, and newsletter content.

The Shea Brand voice is honest, inclusive, and empowering. The goal with content for this fast-growing business is to take the complexity and exclusivity out of wellness. I enjoy working with the Shea Brand team to come up with content that meets customers where they are and makes them feel good from the inside out.

Top performing pieces written for Shea Brand:

What is CBD and Why Should It Be In Your Medicine Cabinet?

How To Find Inspiration Through Art, Teamwork, and Evolution with Creative Director Krystal Vaquerano

Moving Beyond Beauty & Body Positivity with Radical Self Acceptance

What is Palm Oil and why are we Palm Oil Free?

How The War on Drugs Lead to Oppression in the Cannabis Industry

 

Instagram for Shea Brand:

 

Newsletters for Shea Brand:

CBDDAY.jpg
SUNBURNBLOG.jpg